MARKETING GRAPHICS

Advertising/Media Relations

The LAUL Communications and Public Affairs Team develops all advertisements to assure that all ads reflect favorably on the brand and image of LAUL and are consistent with defined standards, regardless of media type and relative to content, format and graphics.

All advertising must be coordinated with the LAUL Communications and Public Affairs Team. This includes all forms of paid and free advertising, including print (newspaper, magazine, etc.), broadcast (radio and television), web and digital/social media (including but not limited to social media advertising, web/digital retargeting, search engine marketing, content marketing, search engine optimization, paid search, pay-per-click vendors and mobile advertising), billboards, direct mail, movie theater screens and signage.

Graphic Design Procedure

Under no circumstances should any employee of Los Angeles Urban League create any marketing materials (flyers, advertisements, brochures, banners, logos, etc.) without the permission of the LAUL Communications and Public Affairs Team. This is the sole responsibility of the LAUL Communications and Public Affairs Team.

Contact: Laura Murrell, VP of Communications and Public Affairs at lmurrell@LAUL.org. 

Advertising, Graphics & Flyers

Advertising is important in positioning the agencies brand, increasing the awareness and complementing recruitment efforts. When done effectively, advertising can bring  great results that increase inquiries, promote goodwill and raise the recognition of the overall agency.

Agency Advertising Procedure

Under no circumstances should any employee of the Los Angeles Urban League engage in the buying of advertising media. This is the responsibility of the Urban League Communications Department (UCD).

Contact: Patricia Washington, Vice President of Communications at 314.615.3604 or email at pwashington@urbanleague-stl.org.

Producing Advertising

All extended agency or departments must secure approval from UCD for any Los Angeles Urban League or department-related advertisements — regardless of the media type or form in which the advertisement will appear. UCD develops all non-employment advertisements to assure that all ads contribute favorably to the image of LAUL and are consistent with defined standards, regardless of media type and relative to content, format and graphics. All agency advertising purchases must be coordinated with the Urban League Communications Department (UCD) This includes all forms of paid and free advertising, including print (newspaper, magazine, etc.), broadcast (radio and television), web and digital/social media (including but not limited to social media advertising, web/digital retargeting, search engine marketing, content marketing, search engine optimization, paid search, pay-per-click vendors and mobile advertising), billboards, direct mail, movie theater screens and signage.

– Media Planning is based on research which discerns what media our potential students consume to develop a strategic plan of relevant advertising opportunities.
Media Buying focuses on securing those media advertising opportunities at the best position and price.

Agency Graphic Procedure

Under no circumstances should any employee of the Los Angeles Urban League create any marketing materials (flyers, adveritsments, brochures, banner, logos, ect.) unless given permission to do so by UCD, following Urban League brand guidelines. This is the responsibility of the Urban League Communications Department (UCD). Contact: Richard Keith Davis, Director of Multimedia Marketing & Graphic Design at 314.615.3638 or email at rdavis@urbanleague-stl.org.

Producing Graphic 

All extended agency or departments must secure approval from UCD for any Los Angeles Urban League or department-related graphics or visual ads  — regardless of the media type. UCD develops all marketing materials to assure the over all brand of the agency is contribute favorably to the image of LAUL and are consistent with defined standards, regardless of media type and relative to content, format and graphics.

If you have questions about advertising or graphics, or you’ve purchased ad media in error, let UCD know by completing a project request form and include any pertinent information in your submission. A representative from the Urban League Communications Department (UCD) will follow up to consult.

Flyer Template 
Anyone outside from the UCD should follow the guidelines of the flyer template to keep the continuity of the agency.

 

Guidelines for Creating Effective Flyers

1. Keep your content brief: Taking into account the design and the size of your flyer, the area where you could write content is limited. Flyer should stay 8.5 wide x 11 tall. Don’t overwhelm your reader by squeezing in a lot of information. Write your content in a concise way. Leave only the essentials.

2. Divide your copy into digestible sections: The appearance of your text can affect your reader’s interest. All text and fonts should be Arial or Arial Black. At first glance, long paragraphs look like giant walls of text that could turn off your reader. White space, that is the area around a certain design element, helps alleviate this strain.

3. Use bullet points and infographics: In line with presenting your content succinctly, try to summarize data by using bullet points and charts. This would make the information easier to understand.

4. Use high-resolution photos: Blurry and jagged photos can turn off any reader. Most people equate low-resolution images to unprofessional services and lack of attention to detail. Always use crisp and clear photos for your flyers. Free Photos can be found at these website: pexels.com, ​unsplash.com and pixabay.com

5. Create a catchy headline: The headline will always be the first line of text that your recipients will read. Try to make it catchy in order to hook them to read further.

6. Add a call-to-action: One of the most important parts of your content is the call-to-action statement. The call-to-action tells your reader what they should do after reading the information. “Call Us” or “Sign-Up Now” are common examples but feel free to be creative.

7. Include your contact information: This is pretty obvious but can be easily forgotten. Always put your contact information on the flyer. The bottom left hand is usually the ideal place for easy access. Example: For more information call: (314) 000-0000 or email: name@urbanleague-stl.org

8. Incorporate logo with the design:This is very important but often overlooked. Add logos to your flyer design for added brand recognition. Always include the following logos on all flyer: Urban League of Metropolitan Saint Louis, United Way of Greater St. Louis and BBB Accredited Charity.

9. Always proofread your content: It’s off-putting when there are mistakes in your content. Small things like spelling or grammar mistakes could steal the attention of your reader from the information itself. So always proofread your content before submitting to UCD for approval. ​

10. Approval:Alway send your flyer or graphic work to be approved by the UCD at least one week before event or promotion date. Submit For Approval. If you have any question please contact Patrica Washington, Vice President of  Communications at  314-615-3604 by email pwashington@urbanleague-stl.org or Richard Keith Davis, Director of Multimedia Marketing at 314-615-3639 by email rdavis@urbanleague-stl.org