PHOTOGRAPHY & VIDEOGRAPHY
In general, it is not necessary to obtain a signed release form from any individual or group photographed in a public venue or at a public event. All photos taken by LAUL staff or a hired photographer for the purpose of historical documentation and promoting our brand remain the property of Los Angeles Urban League .
LAUL reserves the right to use digital images of clients, participants, cohorts, staff, supports, volunteers and visitors in order to promote awareness and advance the reputation of the organization. By attending events, enrolling in a program, or being employed by LAUL, a person authorizes the use of their image and likeness without compensation from the organization for the purposes of general internal communication, reporting of LAUL news and events on social media and web platforms, and in all media outlets and publications.
This includes rights to publish such images on the LAUL website, brochures, collateral materials, and any other Urban League-related publication. Images may appear as, but not limited to, print, broadcast, video, CD-ROM, DVD and electronic/online media.
NOTE: If images plan to be used for external paid advertising projects, such as promotional videos and paid media campaigns a release form will be obtained by the Communications and Public Affairs Team.
- To review and sign the Adult Photography Release Form, click here.
- To review and sign the Minor Photography Release Form, click here.
Types of Images
Images on the LAUL website, social media platforms and collateral materials should not only reflect the brand of the Urban League, but depict the audience in which it seeks to connect with. Stock photography is okay to use to help assist with a clean and professional overall look when real photography is not readily available. However, images chosen should depict people in active circumstances that tell a narrative to coincide with the program or event being advertised.
Tips and Examples for Choosing Stock Photos
- Images that are active and engaging
- Images depicting real life situations
- Images that don’t feel staged or forced
- Images that help to tell a story
- Images with people from diverse backgrounds including age, gender and ethnicity
Generally, it is not necessary to obtain a release for any individual or group photographed in a public venue or at a public event and these photos remains the property of Los Angeles Urban League (LAUL).
Urban League occasionally uses digital images of currently clients, participates, cohorts, staff, supports, volunteerss and visitors in order to advance awareness and reputation of the agency. By attending events, enrolling in a program or being employed by LAUL, you authorize the use of your likeness without compensation from the agency for the purposes of general internal communication, reporting of agency news and events and use with of all media outlets and publications.*
This includes rights to publish such images on the agency website, alumni magazine, PR/informational materials, and any other Urban League-related publication. Images may appear as, but not limited to, print, broadcast, video, CD-ROM, DVD and electronic/online media.
If the images will be used in agency external advertising projects, an additional photo/video release will be obtained by the Urban League Communication Department (UCD).
*LAUL adheres to any established protocols and procedures required of various sponsors and corporate partners, including the Department of Defense and Family Educational Rights and Privacy Act (FERPA). A signed photo release will be obtained by the parent or guardian of a minor (under the age of 18) before photo is taken.
Photo / Video Release Form
Anyone outside from the UCD should follow the guidelines of the video template to keep the continuity of the agency. Video content can be a powerful tool. The combination of visuals and audio allows a tremendous amount of information to be efficiently communicated in a short period of time. But most importantly, it makes us feel things. With a relatively small investment of thought and consideration, you can create simple video content, loaded with emotion, that will be compelling and motivating to your audience.
Guidelines for Creating Video Content
- The Basics:
- Audio – Film in a quiet place, where you are not likely to be interrupted.
- Lighting – Film in a bright room, in the shade outdoors, or under cloud cover. Avoid bright sunlight as it creates harsh shadows. Avoid lighting that comes only from directly above.
- Camera Orientation – Film with landscape orientation (horizontally.) This will be most practical for viewing on all types of devices.
- Composition – Having your subject in the center of the frame, looking directly into the camera, creates a very personal feel and can load your video with emotion.
- Camera Angle – Keep the camera just above your subject’s eye level, slightly angled down, which is flattering for most people.
- Stabilize – Use a tripod, or mount the camera to something stationary whenever possible, but don’t worry improvised methods are often just as effective.
2. Connect With Your Audience: Show them what they want to see. Consider what information is most important to your viewer. For example: many non-profits, potential donors are really just looking to understand the impact of their donation. Show or tell them exactly where their money will be spent.
Prioritize Audio:People are often willing to forgive blurry or low-quality visuals as long as they can hear what is being said clearly, but there is nothing that will cause viewers to drop off quicker than audio that is too quiet or is overpowered by background noise. Most smartphones can record decent audio if you are careful about your surroundings and keep the subject relatively close to the mic.
4. Keep It Concise:We all have a busy schedules. This has put us in a “time is of the essence” mentality and our attention span is continuously shrinking. The shorter the video, the more likely people will watch your entire video. But this also depends on where you intended to post your video and its purpose. Try to keep all Urban League Video to under 3 minutes. Unless it doing a live events or live streaming online.
5. Call To Action: Be sure to tell your viewers EXACTLY what you want them to do after they finish watching your video. Include links, instruction, and contact information wherever possible. Make sure that your call to action is simple, easy, and quick to execute.
6. Editing and Titles: Some very simple editing can add tremendous production value and credibility to your video. Plan for this to take some time, but there are several free and simple programs that will allow beginners to add titles, logos, background music, credits, and also do some basic cuts and transitions.
7. End Credits: Always add the Urban League logo and Website at the end of all your videos. Download End Credit Screen.
8. Approval: Always send your video to be approved by the UCD at least one week before event or promotion date.
Submit For Approval. If you have any question please contact Patrica Washington, Vice President of Communications at 314-615-3604 by email firstname.lastname@example.org or Richard Keith Davis, Director of Multimedia Marketing at 314-615-3639 by email email@example.com.