What is the IDEAS Program?

IDEAS = Invest – Develop – Empower – Accelerate – Scale

In 2023, the LA Urban League partnered with Intuit to dramatically improve business basics such as bookkeeping, tax prep, marketing and leadership skills for over 25 entrepreneurs across Los Angeles. Selected applicants participated in a year-long program and were connected with Intuit experts, Urban League business counselors, and executive coaches from Zella Life (www.zellalife.com) who helped their small business to leverage the resources and software products from Intuit.

2024-25 Program Expansion

Due to its overwhelming success the Urban League and Intuit are expanding IDEAS in LA and across the country!

· 50 businesses in Los Angeles

· 25 businesses in Atlanta

· 25 businesses in Philadelphia

Participants who successfully complete the newly expanded 12-month program will have access to Intuit products and expertise easily valued in excess of $100,000 and will be eligible to receive a $5,000 grant to continue business growth.

Criteria for the Los Angeles Program:

· Business located in Los Angeles County

· 2+ years in operation

· Willingness to use Intuit products, like QuickBooks Online, during the program

· Ability to attend monthly workshops and networking events

· Must complete application by June 28, 2024

In The Press

Intuit Inc. (Nasdaq: INTU), the global financial technology platform that makes Intuit TurboTax, Credit Karma, QuickBooks, and Mailchimp, in partnership with the Los Angeles Urban League (LAUL) launched a new initiative on June 26, called the Intuit IDEAS (Invest, Develop, Empower, Accelerate, and Scale) program. The pilot program will leverage Intuit’s AI -driven platform and human experts with the know-how and advocacy of the Los Angeles Urban League to support Los Angeles-area Black and Latino small business owners to help them grow, scale, and accelerate their businesses.