Business Readiness Webinar Series

Next Session:


Wednesday, May 24 | 5:00 – 7:00 PM PST


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About SBA Community Navigator Program

This webinar series is part of the SBA Community Navigator Program. The focus of this program is to reach and support underserved small businesses, including micro and rural businesses with emphasis on those owned by women, veterans and socially and economically disadvantaged individuals to help them recover from the effects of COVID-19.

Los Angeles Urban League aims to assist entrepreneurs in recovering from the effects of the pandemic within their operations and provide information and tools to stabilize and grow their businesses. Recovery services will include financial assistance, access to capital, contracting and procurement assistance, marketing, operations, and business development, export and industry specific training.

    Register for one course and you will be registered for all the webinars in the Business Readiness series.

    2023 – Q2 Schedule


    Digital Marketing

    Wednesday, April 12, 2023
    5:00 – 7:00 PM

    • Researching and obtaining new customers
    • Everything you need to grow, manage & turbocharge your marketing
    • How to tell if your business is ready for customers
    • Digital customer loyalty programs

    Presented by: Chacha McGinnis

    Pricing: Getting Paid Properly

    Wednesday, April 19, 2023
    5:00 – 7:00 PM

    • Are you charging the right price for your product & services?
    • Strategy to setting prices
    • Calculating price points
    • Cost of the products
    • Evaluating your company’s product mix
    • Operating Expenses

    Presented by: Gloria Dioum

    Internal Finances: Cash Flow Management

    Wednesday, April 26, 2023
    5:00 – 7:00 PM 

    • Calculating gross profit margin and break-even point
    • Understanding the two key financial documents in your business – the Balance Sheet and the Profit & Loss Statement
    • Tips on how to make banks want to do business with you

    Presented by: Crystal Mitchell

    Internal Finances: Bookkeeping Compliance

    Wednesday, May 3, 2023
    5:00 – 7:00 PM

    • Basics of understanding your financial statements in QuickBooks
    • Bookkeeping for Non‐Book keepers
    • What about taxes?
    • Invoicing & getting paid
    • Preparation for getting Loans

    Presented by: Crystal Mitchell

    Strategies to Optimize Personal Credit and Business Credit Ratings for Businesses

    Wednesday, May 10, 2023
    5:00 – 7:00 PM

    • Learn Why 70% of Small Business Loans are Denied
    • Get the Credit Formulas Lenders Don’t Tell You
    • Use Credit Muscle To Uplift Your Financial Future

    Presented by: Lisa Stevens and Tatiana Roberts of Chase

    Understanding the Financing Process for Small Businesses

    Wednesday, May 17, 2023
    5:00 – 7:00 PM

    • Overview of the types of capital providers a small business can get financing from
    • Review of the various products businesses can use for financing
    • Explore the impact of these products on a company’s financial profile and future financing decisions 

    Presented by: PNC Bank

    How to Secure the Financing your Business Needs

    Wednesday, May 24, 2023
    5:00 – 7:00 PM

    • Best Practices for Building Relationships with Lenders and other Capital Providers
    • Avoiding Pitfalls in Creating Strong Relationships with your Bankers
    • Advice on the best times for Seeking Credit and Debt from Lenders

    Presented by: PNC Bank


    Caprice Collins

    Crystal Mitchel

    Crystal Mitchell, Business Coach, Entrepreneur, Educator/Trainer, Small Business QB Pro Advisor| Forensics Financial Strategist, Podcast Host, Speaker, Certified Adult and Youth Entrepreneur Educator. For 30+ years Crystal has provided entrepreneurs and small business owners with technical assistance, access to the tools, mentorship, and resources necessary to support each stage of business development and growth in order to for them to achieve success in their business.
    Caprice Collins

    Gloria Dioum

    Gloria works with small businesses needing financial guidance from a CFO. She transforms operations by developing and instituting robust financial processes and systems. She has expertise in industries, such as retail, professional services, and technology. Hailing from a family of entrepreneurs, including serving as the CFO of a family business, she understands the challenges of starting and sustaining businesses. Gloria is certified by the Venture Mentoring Team and is trained to mentor small businesses and startups to improve their business model. Gloria earned her MBA with a focus in Finance from Cal Poly, San Luis Obispo. In her off time, she volunteers in an elected position on the neighborhood council for Los Angeles. More at

    Caprice Collins

    Ashley Carr

    Ashley Carr has business in her blood. Raised in Southern California, her father and grandparents were small business owners that instilled a tireless work ethic in her from a young age. Her skill and passion for business were clear early on in her education and she started her career in Corporate and Commercial banking right out of undergrad. Ashley now has 20+ years of experience in business banking and sales leadership. Through professional development, she is trained in sales metrics, credit, call acumen and customer service management. She is passionate about supporting small business owners throughout Southern California as the Senior Vice President for Small Business Banking for PNC Bank where she leads a team of 7 across the Southern California region. She has been with PNC Bank for 3 years. She earned her B.A. from USC and M.S. from Harvard in Management. When Ashley is not helping small businesses succeed, she is spending her spare time enjoying a walk or run or reading a good book at one of her favorite LA foodie destinations.

    Caprice Collins

    ChaCha Mcginnis

    Chacha McGinnis is an award-winning Sales and Marketing Executive with 20 years of experience helping businesses create and execute profitable growth strategies. She has a strong track record of performance in turnaround and high-paced organizations. She utilizes keen analysis and insights with a team approach to drive organizational improvements and implementation of best practices. Currently the CEO of California Beacons in Long Beach, CA, a digital marketing agency; bringing affordable marketing services and supportive educational resources to small businesses was a top priority. More at

    Caprice Collins

    Kendall Simmonds

    Having begun his career committed to improving economies within developing nations through the power of relationships, Kendall pivoted his career into the financial services sector with a focus on advising investment leaders to make smart decisions in emerging economies. For more than 15 years, Kendall has worked in banking, beginning in investment, commercial and corporate sales and lending. He spent 6 years specializing in the aerospace and defense industry, and focusing on cash-flow lending and acquisition finance. In 2021, Kendall joined PNC Bank in Los Angeles as Senior Relationship Manager for the Corporate Bank where he covers large corporate, mid-cap, and middle market clients and prospects to deliver PNC’s integrated banking solutions. At PNC, Kendall’s service offering ranges from credit and treasury management to capital markets, asset management, and derivatives, while ensuring a high level of proactive service. Kendall graduated from UC Berkley with a BA in Economic and Political Science, holds a Master’s in Economics and Corporate Finance from Johns Hopkins University, and recently received his Certificate of Management in Real Estate from Harvard’s Extension School. In his free time, he enjoys supporting his three children at the Pasadena Music Conservatory while also watching them play soccer.