Business Readiness Webinar Series

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Winter 2023


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About SBA Community Navigator Program

This webinar series is part of the SBA Community Navigator Program. The focus of this program is to reach and support underserved small businesses, including micro and rural businesses with emphasis on those owned by women, veterans and socially and economically disadvantaged individuals to help them recover from the effects of COVID-19.

Los Angeles Urban League aims to assist entrepreneurs in recovering from the effects of the pandemic within their operations and provide information and tools to stabilize and grow their businesses. Recovery services will include financial assistance, access to capital, contracting and procurement assistance, marketing, operations, and business development, export and industry specific training.

    Register for one course and you will be registered for all the webinars in the Business Readiness series.

    2022 – Q4 Schedule


    Digital Marketing

    Wednesday, November 2, 2022
    5:00 – 7:00 PM

    • Researching and obtaining new customers
    • Everything you need to grow, manage & turbocharge your marketing
    • How to tell if your business is ready for customers
    • Digital customer loyalty programs

    Presented by: Chacha McGinnis

    Pricing: Getting Paid Properly

    Wednesday, November 9, 2022
    5:00 – 7:00 PM

    • Are you charging the right price for your product & services?
    • Strategy to setting prices
    • Calculating price points
    • Cost of the products
    • Evaluating your company’s product mix
    • Operating Expenses

    Presented by: Gloria Dioum

    Internal Finances: Cash Flow Management

    Wednesday, November 16, 2022
    5:00 – 7:00 PM 

    • Calculating gross profit margin and break-even point
    • Understanding the two key financial documents in your business – the Balance Sheet and the Profit & Loss Statement
    • Tips on how to make banks want to do business with you

    Presented by: Crystal Mitchell

    Internal Finances: Bookkeeping Compliance

    Wednesday, November 30, 2022
    5:00 – 7:00 PM

    • Basics of understanding your financial statements in QuickBooks
    • Bookkeeping for Non‐Book keepers
    • What about taxes?
    • Invoicing & getting paid
    • Preparation for getting Loans

    Presented by: Crystal Mitchell

    Critical Credit Building Steps for Small Business

    Wednesday, December 7, 2022
    5:00 – 7:00 PM

    • Learn Why 70% of Small Business Loans are Denied
    • Get the Credit Formulas Lenders Don’t Tell You
    • Use Credit Muscle To Uplift Your Financial Future

    Presented by: Sharon Evans

    Navigating the Lending Landscape

    Wednesday, December 14, 2022
    5:00 – 7:00 PM

    • All Loans are Not Good Loans: 4 Tiers of Lenders
    • Know the Loan Criteria…So You Meet It
    • Find Your Best Fit Financing® Option

    Presented by: Sharon Evans

    Making the Connection Between Capital and Contracts

    Wednesday, December 21, 2022
    5:00 – 7:00 PM

    • 3 Ways to Prepare for Growth without Pledging Your Life
    • Overcome Reasons Why Your Business Contract Stay Small
    • Secrets to Getting Larger Loans & Bigger Contracts

    Presented by: Sharon Evans


    Caprice Collins

    Crystal Mitchel

    Crystal Mitchell, Business Coach, Entrepreneur, Educator/Trainer, Small Business QB Pro Advisor| Forensics Financial Strategist, Podcast Host, Speaker, Certified Adult and Youth Entrepreneur Educator. For 30+ years Crystal has provided entrepreneurs and small business owners with technical assistance, access to the tools, mentorship, and resources necessary to support each stage of business development and growth in order to for them to achieve success in their business.
    Caprice Collins

    Gloria Dioum

    Gloria works with small businesses needing financial guidance from a CFO. She transforms operations by developing and instituting robust financial processes and systems. She has expertise in industries, such as retail, professional services, and technology. Hailing from a family of entrepreneurs, including serving as the CFO of a family business, she understands the challenges of starting and sustaining businesses. Gloria is certified by the Venture Mentoring Team and is trained to mentor small businesses and startups to improve their business model. Gloria earned her MBA with a focus in Finance from Cal Poly, San Luis Obispo. In her off time, she volunteers in an elected position on the neighborhood council for Los Angeles. More at

    Caprice Collins

    Sharon Evans

    Sharon Evans has over 25 years’ experience in strategic business development, finance, public accounting, and local economic development. As former banker and partner of a CPA and Business Management Firm, Sharon and her team have helped to finance and support the development of thousands of small businesses throughout California. Under Sharon’s direction, Business Resource Group (BRG) has assisted nearly 17,000 small businesses access $290+ in financing and $185 million in new contracts. Working with major corporations across numerous industries, Sharon has used her expertise to accelerate supplier diversity and small business lending outcomes. She served as an advisor to US Small Busines Administration, served on the National Capital Access Taskforce for the MBDA and was appointed by US Secretary Maria Contreras-Sweet to the National Advisory Board for the Partnership for Lending in Underserved Areas.

    Caprice Collins

    ChaCha Mcginnis

    Chacha McGinnis is an award-winning Sales and Marketing Executive with 20 years of experience helping businesses create and execute profitable growth strategies. She has a strong track record of performance in turnaround and high-paced organizations. She utilizes keen analysis and insights with a team approach to drive organizational improvements and implementation of best practices. Currently the CEO of California Beacons in Long Beach, CA, a digital marketing agency; bringing affordable marketing services and supportive educational resources to small businesses was a top priority. More at