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Art & Science of Selling Series – Module 1
Join industry expert Gil Cargill for an empowering program designed to transform the way you approach sales, marketing, and customer relationships.
Whether you’re new to sales or looking to refine your strategies, this program offers the tools and insights you need to create lasting success.
Throughout the program, you’ll learn how to strategically attract, engage, and retain customers, ensuring that your business grows sustainably and profitably. With four targeted modules, you’ll gain hands-on experience and real-world knowledge to excel in today’s competitive marketplace.
Program duration: Four sessions (1x per month) beginning the week of April 21st, each module is approximately 90 minutes.
Module 1: Sales 101 – April 21, 2025
Key Learning Objectives:
- Distinguish between selling and telling
- Understand that effective selling is about communicating anticipated results
- Create a documented sales process
- Develop an ideal client profile
- Recognize the critical nature of selling time
Core Insights: Sales is fundamentally about getting prospects comfortable with making a change, often involving financial investment.
The module emphasizes that:
- Selling requires communicating convincingly and honestly about potential results
- A salesperson who merely “tells” works hard without generating revenue
- Every selling hour should be focused on generating or retaining revenue
- Results have value; everything else is merely a talking point
Date/Time: April 21st @ 5 pm