Thriving Through Trade Policy Turbulence
LEARNING SERIES OVERVIEW
In today’s rapidly shifting economic landscape, small and medium-sized enterprises (SMEs) face increasing uncertainty due to changes in U.S. trade and tariff policies. The Los Angeles Urban League is proud to present a 7-part online learning series designed to help business owners not only navigate the current economic volatility but also uncover new opportunities for growth and to enhance your company’s long-term resilience.
Through seven weekly expert-led sessions, participants will gain insights to help adapt their strategies, protect their bottom line, and position their businesses for long-term success. Topics will range from understanding the potential impact of tariffs, to value-based pricing, marketing and strategic partnerships, to leveraging disruption to compete more effectively.
Whether you’re rethinking your pricing model, exploring new financing options, or seeking innovative marketing approaches, this series will provide actionable insights to help your business thrive—no matter the economic climate.
PROGRAM SCHEDULE
All programs online – 5 p.m. start time
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- Wednesday, June 25th
Thriving During Volatility in US Trade Policy - Wednesday, July 2nd
Strategic Planning for Economic Volatility - Wednesday, July 9th
“Value Pricing” for your Businesses’ Offerings - Wednesday, July 16th
Marketing and Selling “Value” - Wednesday, July 23rd
Financing your Business in a Volatile Economy - Wednesday, July 30th
Partnering for Success - Wednesday, August 6th
Leveraging Volatility to Go After Big Wins
- Wednesday, June 25th
Thriving During Volatility in US Trade Policy
- Overview of current changes to US tariff & trade policies
- Long term implications for East Asian imports
- Implications for SMEs’ business plans and profits
- Highlight advice on “how to manage the impact of tariffs” – this can touch on topics we cover in more detail in subsequent workshops
Date: Wednesday, June 25th
Speakers:
- Felicie Bright
- Gil Cargill
- Crystal Mitchell
Strategic Planning for Economic Volatility
- Understanding the risks and opportunities in a volatile tariff environment
- Operational and financial planning
- Employee wellbeing – communicating and teamwork
- Using more technology to reduce expenses
Date: Wednesday, July 2nd
Speakers:
- Felicie Bright
- Tora Brown
- Crystal Mitchell
“Value Pricing” for your Businesses’ Offerings
- Reevaluating pricing to reduce the impact of tariffs
- Bundling pricing to create opportunity for higher profits and customer retention
Date: Wednesday, July 9th
Speakers:
- Gloria Dioum
- Chacha McGinnis
Marketing and Selling “Value”
- Updating messaging re value propositions & “your story”
- Leveraging digital marketing for customer targeting, message testing and customer acquisition
- Finding new markets
Date: Wednesday, July 16th
Speakers:
- Gil Cargill
- Gloria Dioum
- Chacha McGinnis
Financing your Business in a Volatile Economy
- How banks view these trade policy issues
- Impact of tariffs to your financial projections
- Financing products relevant to importing
Date: Wednesday, July 23rd
Speakers:
- Crystal Mitchell
- Clay Williams
- Bank Reps
Partnering for Success
- Ways to partner with peer companies
- “Cross company” bundled offerings
Date: Wednesday, July 30th
Speakers:
- Tora Brown
- Gil Cargill
- Crysal Mitchell
Leveraging Volatility to Go After Big Wins
- Taking advantage of tariffs to out-compete your rivals
- Targeting long term contracts
- Targeting large contracts
Date: Wednesday, August 6th
Speakers:
- Tora Brown
- Gil Cargill
- Crystal Mitchell
PROGRAM SPEAKERS
Chacha Mcginnis
CEO California Beacon
Crystal Y. Mitchell
CEO Mitchell Business Solutions
Gilbert 'Gil' Cargill
CEO Cargill Consulting Group
Felicié Bright
Executive Coach
Gloria Dioum
CEO Joseph Management
Dr. Tora Brown
Organizational Psychologist
Clarevonte "Clay" Williams
Entrepreneur